Here you can view some general hints on the subscription process.
Highlight Added Value for Subscribers
The added value coming with a newsletter subscription should be pointed out. Whether you offer discount actions, coupons or expert information for subscribers, the interested visitors should be made aware of the benefits involved.
Visibility of Subscription Form on Your Website
Interested visitors should have easy access to the subscription form. It should be placed prominently on your website, e.g. on the home page or within the main navigation menu. In any case there should not be too many obstacles for a visitor who might intend to subscribe.]]>