Creating a New Mailing
Here you can learn in detail how to create a new mailing. You would start at Mailings/ E-mailings/ Drafts. Please click either the green „plus“ icon or the button „Create new Emailing“ at the bottom.
Step 1 Emailing Generation – „Basic Settings“


General Settings

Name & Keywords
Please fill in the fields „Name“ and „Key Words“ first. At the right hand side of the „Name“ field you can view the API key for this mailing.
Frequency Capping
Only shown if ad pressure control has been globally activated for this account (in the settings menu). Mark the checkbox to ignore frequency capping for this one mailing.Official Issue
Choose whether or not the mailing should be considered an official issue right after dispatch. If yes, the mailing will be included in your online archive without personalizations. This archive can optionally be filtered chronlogically or by language.Mailing Language
This feature enables you to set a language for the mailing which will be used for the subject spellcheck as well as for the optional official issue language filtering. If no differing value has been specified in the settings area the account language will be set by default.Subject

- Either sender address or subject should contain your company name once. If you use it in the sender address there is no need to do this again in the subject (or vice versa)
- Click rates increase, sometimes even double, when personalization has been used
- The subject should attract the reader’s attention. It his helpful to include important announcements, a certain urgency (expiring sales action, countdown etc.) will increase the contact’s willingness to open and click
- Additional values or benefits for the recipient should best already be mentioned in the subject.
Sender Characteristic Values

Sender Alias
Here we recommend using a personalization such as “Jane Doe – Acme Ltd.“ or “Your Acme Service Team”. An astonishingly large number of enterprises still use the expression “Service” only, making their emails rather anonymous in the inboxes. The recipient cannot immediately assign the mail to a specific sender. We recommend to stand out, thus improving your odds for openings and clicks! Clicking the pencil symbol will open the “Sender Alias Management” screen where you can create and store as many entries as you like for later use.Sender Email
This is where you enter a localpart (the part of the email address preceding the @). The part following the @ is preset depending on the subdomain used in this account. Please avoid meaningless localparts (14354241@… etc.). One or more localparts can be created and stored using the “Sender Email Management” which can be opened by clicking the pencil symbol.Recipient Alias
Enter an alias for the selected recipient group here. This alias will then replace the actual email address in the “To” field. Recipient aliases can be created and stored using the Recipient Alias Management, as usual called by clicking the pencil symbol.Tracking
“Define tracking method settings here. This will specify the tracking level of detail and, if needed, overwrite the level of detail on contact level specified in the permission settings.”
Custom Key Value Management

Analytics

Manual Reply Address

Step 2 Mailing Generation – „Template“

- Raw HTML Mailing: a previously created mailing is imported, either as HTML code (via copy & paste) or in a file (.html, .htm or ZIP archive). The mailing can then be further edited in our Raw HTML editor.
- Stored templates, e.g. created by XQueue, can be selected. The mailing can then be edited in our WYSIWYG editor.
3rd Step Mailing Generation – „Content“
XQ:MAILEON is our latest enterprise product for professional email marketing. We are currently developing this user manual. Please contact our service team in Offenbach am Main ((49-69-8300 898-0 – service@xqueue.com) for assistance with topics not yet treated here. Please note that some of the functions described in this help system are a products or modules which need to be booked extra and may create additional cost. Please contact your Maileon service partner for additional information.4th Step Mailing Generation – „Mailing List“
Select a mailing list for the current mailing from the „Mailing List Overview“ section. You can only apply one mailing list per mailing!