Creating a New Mailing Here you can learn in detail how to create a new mailing. You would start at Mailings/ E-mailings/ Drafts. Please click either the green „plus“ icon or the button „Create new Emailing“ at the bottom.
Step 1 Emailing Generation – „Basic Settings“
Name & KeywordsPlease fill in the fields „Name“ and „Key Words“ first. At the right hand side of the „Name“ field you can view the API key for this mailing.
Frequency CappingOnly shown if ad pressure control has been globally activated for this account (in the settings menu). Mark the checkbox to ignore frequency capping for this one mailing.
Official IssueChoose whether or not the mailing should be considered an official issue right after dispatch. If yes, the mailing will be included in your online archive without personalizations. This archive can optionally be filtered chronlogically or by language.
Mailing LanguageThis feature enables you to set a language for the mailing which will be used for the subject spellcheck as well as for the optional official issue language filtering. If no differing value has been specified in the settings area the account language will be set by default.
SubjectPlease enter the subject line for the mailing here. The color-coded bar in the field “Length of subject line” and the number of characters/ words at “Subject line length” indicate whether or not your subject is too short or too long etc. The symbols to the right allow inserting symbols, emojis and personalization. Use the red “x” to remove the entire subject. We recommend preparing a personalization beforehand. This can be done at “Media&Templates/ Dynamic Elements/ Dynamic Texts”. There is a spellcheck for the subject which will automatically be activated when you start typing. If the spellcheck detects a possible error, an info message will appear under the subject line saying “Spelling errors have been detected in the subject line – Correct spelling errors”. Click the link to call the pop up “Spellcheck”. If you move the cursor over one of the underlined words the system will show suggestions. Click one of these to accept it and have the error corrected. Once you are done, click “Accept corrections” to return to the Basic Settings page. Some tips for the subject:
- Either sender address or subject should contain your company name once. If you use it in the sender address there is no need to do this again in the subject (or vice versa)
- Click rates increase, sometimes even double, when personalization has been used
- The subject should attract the reader’s attention. It his helpful to include important announcements, a certain urgency (expiring sales action, countdown etc.) will increase the contact’s willingness to open and click
- Additional values or benefits for the recipient should best already be mentioned in the subject.
Sender Characteristic ValuesBesides the subject, sender and sender email address are considered a decisive opening factor. Please choose meaningful, transparent and serious values here.
Sender AliasHere we recommend using a personalization such as “Jane Doe – Acme Ltd.“ or “Your Acme Service Team”. An astonishingly large number of enterprises still use the expression “Service” only, making their emails rather anonymous in the inboxes. The recipient cannot immediately assign the mail to a specific sender. We recommend to stand out, thus improving your odds for openings and clicks! Clicking the pencil symbol will open the “Sender Alias Management” screen where you can create and store as many entries as you like for later use.
Sender EmailThis is where you enter a localpart (the part of the email address preceding the @). The part following the @ is preset depending on the subdomain used in this account. Please avoid meaningless localparts (14354241@… etc.). One or more localparts can be created and stored using the “Sender Email Management” which can be opened by clicking the pencil symbol.
Recipient AliasEnter an alias for the selected recipient group here. This alias will then replace the actual email address in the “To” field. Recipient aliases can be created and stored using the Recipient Alias Management, as usual called by clicking the pencil symbol.
Tracking“Define tracking method settings here. This will specify the tracking level of detail and, if needed, overwrite the level of detail on contact level specified in the permission settings.” We recommend always using this method: “per contact, use the most detailed tracking method available for this permission”. This guarantees best possible traceability and thus best possible reporting quality.
Custom Key Value ManagementHere you can define mailing specific merge tags (e.g. internal emailing count, promotion code, used in the mailing multiple times). These can be used as mailing property by placing the variable into your content. Use this option if you intend to attach certain information like a promotion code to multiple links in your mailing. Important: when using this property in hyperlink context, please use single bracketing only (for technical reasons).
AnalyticsAnalytics applications like Google Analytics help measuring revenue and conversions, for instance when measuring which newsletter areas/ links are particularly successful. The application will search for known parameters, get these and thus enabling using them for reporting purposes. Here you can define the standards for use of external analytics services or user-defined tracking. The defined settings will be attached to all links of the allowed domains as URL parameters. Currently Google Analytics and Piwik Analytics can be selected. Clicking the checkbox „enable user-defined tracking“ opens another menu where you can create multiple parameters by entering URL keys and values (like link tags or subject). The box „tracked domains“ allows containment of the domains to be tracked. This enables you, for example, to limit tracking to third party domains (partners, resellers). If you mark the checkbox „include subdomains“ the belonging subdomains will be tracked as well. For adding URL parameters or domains just click the respective link.
Manual Reply AddressWe generally recommend checking and processing manual replies. They can represent important customer opinions or even contain orders. You can deactivate using an address to forward the reply mails to using the checkbox (activated per default). If you intend to use Maileon’s inbox to filter the mails and have them sorted by categories, please select „Maileon detection (VERP)“. The second option, „User-defined reply address“, allows using a custom address of your choice. A second field for address input will open after selecting this option. A user-defined reply address is an email address, usually a team or an agent in your enterprise, bound to receive the forwarded reply mails. The team or the agent can then read, process and, if necessary, react to the mails. It is important to use an actually existing address and to have its inbox checked on a regular basis. After having completed all basic settings please click „continue“ to proceed to workflow step 2.
Step 2 Mailing Generation – „Template“This is where you select the template your emailing should be based on. There are 2 basic variants:
- Raw HTML Mailing: a previously created mailing is imported, either as HTML code (via copy & paste) or in a file (.html, .htm or ZIP archive). The mailing can then be further edited in our Raw HTML editor.
- Stored templates, e.g. created by XQueue, can be selected. The mailing can then be edited in our WYSIWYG editor.