Please note: You can only obtain significant response analyses and react appropriately when your contacts have given consent to single user tracking. Taking into account that only the double-opt-in procedure is legally safe (for German-based providers), the only permission method we can recommend is “Double Opt-in including consent to single user tracking”.

Standard Reports

Maileon offers any contemporary standard reporting possibility like dispatch volume, bounce rates, opening and click rates or unsubscribe rates. In the top right corner you have a wrench symbol. Clicking it calls the dashboard manager which enables you to show or hide reports in your dashboard. Just mark the checkboxes for the desired report or view. Configure Dashboard

Innovative New Reports

Maileon offers a series of new reports, conveying more and deeper insight into your contacts and mailings, thus unveiling more optimization potential and enabling you to reach better decisions. This includes new data views and special presentation forms such as tree maps, hierarchic donut charts, heat maps or Venn diagrams.

Interactivity and Adaptability

The evaluated data basis, visualization and colors can easily be adjusted and saved as reusable views for all reports. All reports are available as overview and detail report. You can integrate overview reports into the various Maileon dashboards if needed.

Comparison Reports

All reports support an arbitrary number of freely selectable data rows for each comparison report type. You can select the data rows conveniently via reusable emailing and contact filters. Since you can save any report configuration as custom view, interesting comparisons can be made again later without any additional effort. Reports comparing different campaigns or mailings you can specify the number of mailings to compare. This allows comparing older campaigns to recent campaigns – if properly applied constituting a mighty tool to find out how response to your mailings develops over time.

Key Figures and Scores

The essential metrics for all reports are displayed alongside the reports in an expandable key figure bar. The key figures for selected partial datasets will be recalculated in real time.

Export

You can export the data basis and graphics for each report. For this, just click the „CSV“ button when in the detailed view of any report, then confirm the download dialog by clicking „OK“. Export

Continuous Enhancement

The Maileon reporting base engine enables us to continuously design, develop, test and publish new reports.

Openings, Clicks, Bounces, Unsubscribes and Dispatch Volume

These essential figures can be called via the „Reporting“ tab.

Term Explanation

Standard Array/ Datarow

This term appears frequently in the detail reports. It stands for the „unfiltered output“, meaning displaying a report before filters are applied. In the context of emailings all mailings will firstly be evaluated and displayed without any contact filtering. You can use filters of your choice in the detail reports, thus creating custom arrays.

Summary Elements

This term appears in the detail reports. Basically it stands for a fictitious element reflecting the total of all individual elements, so it is a sum element and not an intersection element.

Click Rate (Unique)

A specific tracking link is used to measure a recipient’s click in a newsletter. Click Rate „unique“ means that only the recipient’s initial click will be counted.

Click Rate (Total)

This value counts all recipient clicks, even if the same link is clicked multiple times – which does indeed not occur infrequently.

Click-To-Open Rate

Relation of clicks to openings, shows how many of the recipients who have opened have also clicked (at least 1 link). Since this value is based on the already imprecise opening rate, the Click-To-Open Rate cannot be a 100% accurate indicator. It does, however, show whether or not the openers found content interesting enough to click a link. The underlying formula is Click Rate (unique) divided by Opening Rate (unique).

Bounce

Undeliverable email. The receiving mailserver will usually submit a delivery failure notice.

Soft Bounce

Your email is not deliverable at the moment/ temporarily undeliverable. The email address itself is known to the receiving mailserver, but the email cannot be delivered at the time of dispatch. This also includes auto-replies such as absence notices. Further reasons frequently causing soft bounces are a full recipient mailbox (mailbox full), maintenance work on the mailserver, temporary server overload or exceedance of the maixmum permitted email size.

Hard Bounce

Your email is definitely or permanently undeliverable. There are many possible reasons for this, e.g. misspelled email addresses or domain names or perhaps the sender is blocked on the receiving mailserver. You can view the entire detailed analysis when clicking the link „go to detailed report“, where you can also apply filters and modify the views and arrays. An example for a detail view of the report „dispatch summary“: Dispatch Summary - Standard View

View

The selection list „view“ offers several display options, for example you have „Dispatch comparison“ or „Dispatch summary“ available for the dispatch summary report.

Visualization

Here you can view the entire diagram with the mailings color coded. The mailing name and the belonging percentage can be called when hovering your mouse pointer over the columns. Clicking the wrench symbol will take you to the „Chart and View Options“ screen where you can configure the key figures to be displayed: Chart and View Options]]>

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