Dispatches

Dispatches In this area you can specify all dispatch related settings.

Basic Settings

Here you can specify the basic settings for mailing creation and editing, and the framework parameters for duration and exerted ad pressure. Any changes you make will affect future mailings only.

General Settings

Here you can regulate user interface behavior. Return Jump Point Determines at which point of the workflow for the last edited mailing the user will land when signing on to Maileon. You have following options:

• First point of workflow
• Workflow page last edited

Archiving

Specify the maximum duration for a mailing here. When exceeded, the mailing will automatically be archived making response data available only in aggregated form.

Official Issues

This section provides a URL showing an online version of your emailings. You can specify whether or not a mailing should be archived this way. This can for instance be done at „Mailings/ Emailings/ Archive“ when clicking on a mailing name which will open the individual mailing reporting (Regular Details). Here you need to unfold the section „Dispatch Settings“ and mark the checkbox if you want to archive this mailing. Official Issue URL Shows the URL for the mailing currently set as official issue. Please read the two information texts carefully:

• An editing of the official issues maybe takes about 30 minutes to work.
• You can filter your official issues by language. After specifying the language in the individual mailing report you can add the link parameter ?lang=de to the URL. Any language code corresponding with ISO-639-1 can be used instead of „DE“.
• Replace the number in the last part of the URL with your desired number of URLs to display

For questions about further details please contact your Maileon service partner.

File Size & Attachment Management

Here you can specify the maximum file size and attachment size per mailing. Emailing Filesize: You can select a maximum size of 50, 100, 200 or 500 KB Attachment Filesize: The selection options are „arbitrary“ or 500, 1000, 2000, For both settings please mind that larger emailings or attachments cause more traffic which might create additional costs!

Frequency Capping (Ad pressure control)

Here you can specify a limit for ad pressure, meaning you can set a maximum number of emailings to be delivered within a specified period of time. The settings you make here will be globally valid for this account. If you want to activate ad pressure control please mark the checkbox „Account global frequency capping enabled“. This will then show the following options:

Cap: Please select how many mailings should be delivered within the time slot you will specify in the following step. You can select any number between 1 and 10. Time Slot: Now you can specify the period of time the „cap“ settings refer to. The first selection list provides figures from 1-10, the second list offers hours, days, weeks and months to choose from. Include trigger and transaction mails into ad pressure control: If you mark this checkbox trigger and transaction mailings will be subject to frequency capping as well. As usual you can store your settings by clicking the button „save settings“.

Standard Settings

„On this page standard values for mailing generation can be defined. The defined values can optionally be blocked (lock) . Changes will affect future dispatches only.“ The locked values cannot be modified by users when editing mailings.

Standard Values

Certain standard values for mailings can be specified here.

Name: Please enter a default name which will be applied to new mailings upon creation. Subject Line: This optional field allows input of a default subject for newly created mailings. The two buttons enable you to add symbols or a personalization. Test Subject Prefix: The prefix you can enter here will be appended to the subject line of test mails. This facilitates identification of a test mail which can thus be more easily distinguished from live mailings. Mailing Language: This setting only affects the spellchecker for your mailings. The default setting is „Account Language“. Tracking Method: Here you can specify the tracking method to be globally applied to the contacts in this accounts. The selection options are:

• per contact, use the most detailed tracking method available for this permission
• do not use tracking
• use anonymous tracking
• track on individual user basis

Please note: significant analyses and a targeted reaction to recipient behavior are only possible when your contacts have given consent to tracking on individual user basis. In addition, since the double opt-in method is the only legally safe procedure for subscriptions, we highly recommend to deliver mailings only to contacts with permission method „double opt-in including consent to single user tracking“. Your entry can be locked and thus no longer be modified by mailing editors/ authors. For the best possible reporting results we recommend using the option „per contact, use the most detailed tracking method available for this permission“! Tracking ration: Determines the period of time after dispatch where tracking will be done. You can select „none“ or 1-8 weeks. Line Length Text: Here you can specify the maximum number of characters per line in the mailing text. The default value is 60. Rate: The value specified here will be shown in the 6th (and last) workflow step „dispatch“ when creating a mailing. It can be found at „Dispatch Rate/ Rate“. You can lock this value using the lock symbol, it can then no longer be modified by mailing editors/ authors in the account. Your selection options are 25, 50, 75 and 100% send speed.

Sender Identification

Any default value concerning sender identification can be specified here. Sender identification can be a decisive factor for the recipients‘ opening behavior. We recommend using meaningful and serious values. Sender Alias: Many email clients will display this value in the „from“ field. You can either select a previously specified value or create a new one. A click on the pencil symbol opens the menu „Sender Alias Management“. The two buttons there allow insertion of either a symbol or a contact field . Sender Email: The sender email address will be used in the mailing header. Some email clients display it in the „from“ field, together with the sender alias. We recommend avoiding long figure or character strings and including a reference to your enterprise. A click on the pencil symbol opens the menu „Sender Email Management“ where you can add new sender email addresses. The subdomain (i.e. the part after the „@“) cannot be modified since Maileon requires one subdomain per account. Recipient Alias: This value is visible for the recipients as „alias“ in their email client. It should contain information about the contact (e.g. team name, employee position etc.). Please click the pencil symbol to call the menu „Recipient Alias Management“ where you can create new values and, if needed, add a symbol or a personalization using the two symbols . Fallback: In case there is not enough information about a contact to create a recipient alias, you can either select „Skip Options“ which will omit the recipient alias but deliver the mailing, or „Skip Contact“ which will exclude this contact from the mailing list. List unsubscribe: Here you can specify whether or not to use list unsubscribe in your mailings. „The List-Unsubscribe header is an optional chunk of text that email publishers and marketers can include in the header portion of the messages they send. Recipients don’t see the header itself, they see an Unsubscribe button they can click if they would like to automatically stop future messages“ (source: http://www.list-unsubscribe.com/).

Standard Template

This is where you specify which emailing templates will be selectable in the account when preparing a new mailing (at „Mailings/ Emailings/ Drafts“, Button „Create new emailing“). Usually your Maileon service partner will upload the templates to your account, but you can use the checkboxes in front of the template and the checkbox „Template Lock“ to block one or more templates.

Quality assurance

Quality checks of your mailings can be administered by performing obligatory and optional checks & tests. This sustainably reduces the risk of faulty mailings.

Checks & Tests

Mark the desired checks & tests and choose the desired result. Column “Check”: Here you can mark/ unmark the test checkboxes and thus determine whether they should be shown or hidden in the “Checks & Tests” section (Step 5 in the workflow “Creation of an Emailing”). Column “Availability”: There are up to 3 symbols per test. From left to right they signify whether the test is

• available in emailing setup
• available in trigger mailing setup
• available in DOI mailing setup

Column “Condition for Dispatch Release”: Please select the condition required to allow dispatch for each individual test using the selection lists. Depending on the test type you can choose optional/obligatory check or optional/ obligatory run.

Analytics

Define the standards for use of external analytics services or user-defined tracking. The defined settings will be attached to all links of the allowed domains as URL parameters.

Analytics services

Activate the following analytics services or a custom tracking, if needed.

Header settings

In this area, header tags for your mailings can be adjusted. Adjustments should only be made when absolutely necessary. Changes will affect future dispatches only. Please clarify the required settings with your postmaster or the person in charge of mailservers.

HTML to TEXT Sync

Manage your HTML to Text synchronization here.

HTML to Text Synchronization

Settings made here will affect the content editor, in particular the function “adapt content from HTML version to Text version”. Applying this function will list images and links in the text version, making it look rather unfavorable. To improve the synchronization result you can preset certain details and rules for the procedure here. Images: Please mark this checkbox if you don’t want to have the images listed in the text version. Links: Here you can determine whether or not the text version should output links directly (first checkbox), which brackets and reference brackets should be used, whether a horizontal line should precede the link list, and whether or not to use link labels. If you like to use labels please mark the checkbox and enter a label name in the data field to the right.

Double Opt-in

In this form, define standard behaviour for the DOI process. The default system behavior for the double opt-in process can be adjusted in this menu. If you are using multiple procedures within one account you can configure these separately.

Standard Elements

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